At Woven, we understand that ecommerce isn’t just a part of your business, it is your business. Avenue isn’t solely another part of your software stack, it’s a fully integrated business system. On face value, Avenue is similar to other popular ecommerce platforms such as Magento and Shopify. However, when you dig a little deeper, you’ll soon learn that Avenue arms your business with the tools it needs to maximise efficiency and your bottom line. Other ecommerce platforms require you to integrate your ecommerce platform with your Enterprise Resource Planning (ERP) platform. On this note, it’s important to understand that full integration is not possible, even with the use of Application Programming Interface (APIs) as at the end of the day, two completely different systems will always be at play.
Avenue is a fully integrated ecommerce solution that we’ve built with your business needs in mind. We understand that when it comes to selecting an ecommerce platform, numerous people are involved in the decision making process and that many factors are taken into account. Often, we asee the final decision resting with those who have marketing and IT expertise. It’s vital that decision makers understand that ecommerce is an integral part of running a successful business these days and as a result, that decisions about a company’s web presence have a domino effect. In other words, its impact is felt across each part of the business.
Most ecommerce platforms excel in providing a mechanism for running promotions and adjusting prices but in 2017, making such changes flow through to the rest of the business is essential. And when double handling of activities and expensive integrations become the norm instead of the exception, we understand how frustrating it can be for those involved and in terms of the bigger picture, how damaging it can be for any ecommerce business. When assessing the efficiency and effectiveness of your current ecommerce solution, it’s vital to seek out the answers to basic questions such as the following:
Are inventory managers required to enter pricing into multiple systems?
Is the user experience at the Point of Sale (POS) consistent with the online shopping experience?
Are your accounts team left scratching their heads as they try to figure out how an online coupon discount impacts the gross margin on a product’s sale?
Avenue brings a level of sophistication to ecommerce - not only does it make life easier for everyone involved, it contributes to better overall business results. Its position as a key component in the wider Pronto-Xi suite allows Avenue to be consistent across all aspects of the sales process. The rules that drive the rest of the sales pipeline also apply to the ecommerce platform. From a user experience perspective, this means customers are provided with a consistent sales experience regardless of whether they’re interacting with a brand in-store, online or over the phone. And we all know how important user experience is!
If you’d like to learn more about how Avenue differs from other ecommerce platforms or are interested in upgrading to the Avenue solution, contact us and a team member will get back to you as soon as possible.