Creating an intuitive and integrated online store
AW Vater & Co is a family owned and operated independent agribusiness founded by Allen Vater in 1957. Passionate about sustainable agriculture, it services farmers in rural South Australia with its two retail stores and a grain trading division. With a proud history and dedication to achieving a positive sustainable farming future, AW Vater & Co wanted to make a new online store available to its customers that was customised to best suit their needs.
“The solution we had wasn’t flexible enough or large enough to cover the complexity of our store. It couldn’t fully cater for our ends… Without the Woven team, we could never have done this. We have very limited IT knowledge and would have struggled to achieve a website we were happy with. We felt we always had someone to guide and help us through every little issue… With our e-commerce, we will continue to evolve this side of our business to suit the needs of our customers.” - Rachel Oehme, AW Vater & Co
During its 60th year in business, the company sought out Pronto Woven as it was looking for a fresh start but was also mindful of wanting to keep the look and feel of their business flowing into their online store. It was of vital importance to the company that everything was kept consistent and that the online store felt as down to earth and accessible to customers as their physical stores.
From there, it was time for the Woven team to roll up our sleeves and build a solution that exceeded AW Vater & Co’s goals for its new platform, while keeping in mind the challenges the business was experiencing with its existing solution.