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EDM Campaigns

Benefit from one of the most effective marketing tools

Think about the online space - at any given time, your business is competing with numerous other messages via search engines, social media and other popular marketing avenues. Electronic Direct Mail (EDM) campaigns, better known as email marketing campaigns, enable you to keep the lines of communication open with your customers and to speak directly to your target market via their email inbox. This low-risk marketing activity is a vital part of your Digital Strategy marketing mix.

Having worked alongside ecommerce businesses for many years, our team of experts have used our wealth of knowledge to create a number of email marketing integrations to assist you with your email marketing. These integrations take as much stress out of the equation as possible.

They perform important functions such as managing your data so you can segment email lists according to customer interest, organising your all-important subscribe/unsubscribe data and so on. By automating this side of things, your team can then focus all of their energy on sending the right messages to the right customers at the right time.

Helping you to enhance your engagements with customers

As always, Woven is here to support your business in whatever capacity we can. Our team is happy to assist you with more hands-on tasks such as:

  • Creating campaigns and then targeting them to the right customers
  • EDM campaign strategy, including content plans and content writing
  • Regular campaigns (weekly, fortnightly or monthly) that are customised to suit your audience
  • Promotions
  • Product recommendations
  • Abandoned cart strategy
  • Email workflows
  • Monthly reporting and recommendations so that you’re tracking your business’ EDM progress and then tweaking future campaigns to maximise results

Email marketing can be incredibly effective with the right strategy and activities at play. We see our clients achieving incredible results via their EDM campaigns once they establish their focus and we’d love to help your business to do the same.

Let’s chat about your business’ EDM campaigns    Contact Us