Nurturing seed innovation

Barenbrug NZ, a plant breeding and research company from the Royal Barenbrug Group, have been part of New Zealand’s pastoral landscape for over 30 years. From their extensive research and expertise, Barenbrug create premium pastures products including Trojan, Shogun, Tabu+, Tyson and Rohan. These products have been cultivated through their investment in seed laboratories, microbiology, seed production specialists, plant breeders and agronomists.

To further ‘help framers thrive’, Barenbrug were motivated by feedback from their customers to provide greater visibility of order information. Traditionally, customers were calling up Barenbrug’s service team for status updates on their seed orders and check stock availability.

Kate Calder, Marketing communications manager for Barenbrug NZ said, “Our objective was one point of contact and source of truth for product availability and order information. Previously, customers would just receive an email with these details and it was unknown if they were checking this email or previously sent emails that contained outdated information. Customers were having to call our customer service team while they were in store with the farmer which is not ideal. It was quite a difficult process for them to find the information they needed.”

Already utilising Pronto Xi for their ERP and desiring that one source of truth, Barenbrug NZ decided to partner with the Pronto Woven team to help enhance their customer communication and experience.

“We knew that with our ERP being Pronto Xi, naturally we wanted to work with Pronto Software and see if they have what we required. We already had a relationship with them, and we knew with Pronto Woven exactly what service we would be receiving. We also did not have to worry about needing to communicate with multiple companies to get the project done.” said James Brown, IT Systems Analyst for Barenbrug NZ.