Entering the world of Melbourne’s spirit
Independent wine retailer, Blackhearts and Sparrows started business in 2006 with the goal to make the world of speciality alcohol more accessible. Owned by two siblings, the brand is family oriented and customer centric with an absolute commitment to finding the right drink for the right person – on every occasion. Blackhearts and Sparrows is a rapidly growing business with urban boutique stores now in ten locations across Victoria – as well as one in Tasmania and New South Wales. The move to online was a logical next step in the expansion plan for the business.
“Prior to implementing our eCommerce platform, we were 100% bricks and mortar retail. Whilst we had a presence on social media and via local print articles, there was no way for us to expand our reach to new audiences far and wide. This limited our ability to engage with customers and share our extensive product range and other information for the discerning connoisseur to generate sales outside of our store radius,” explained Zara Wilkens, CX and Online Manager for Blackhearts and Sparrows
The business was already a Pronto Xi ERP customer and decided to leverage Pronto Woven’s expertise to create an omni-channel retail strategy.
“Our entire business operations is on Pronto Xi ERP. Naturally, it seemed like the right thing to do for the long run to work with Pronto Woven – both from a partnership point of view and also avoid complex API builds and costs to integrate various systems. This way Pronto Xi remains our single source of truth,” said Ms Wilkens.