Securing the right ingredients

Effectivity, transparency and reliability were Bruno’s main objectives when purchasing a new solution to support their business.

“Well, the first objective for us was to remove the reliance on those sales individuals for processing orders and to provide 24/7 ordering to our customers. Transparency was also one of our biggest values that drove this project as we wanted to provide our customers with all the information they need including detailed descriptions with nutritional information and imagery. We also want to build trust with customers by emphasising our reliability of delivering what we promise and show on the website because in this industry often this is not always the case,” said Mr Garofalo.

As already having implemented Pronto Xi as the foundation ERP to their digital transformation, Bruno now has an integrated eCommerce site and Pronto Sales App. This integration between their systems has enabled Bruno to have consistent communication with their teams internally and externally with their customers.

Mr Garofalo said “The integration works perfectly which was something that we were quite worried about getting right. However, we could have confidence because all the platforms were built and run by Pronto Software and it is great to be able to manage it all under the one roof. We can now brand our products consistently across all our touch points with the same accurate information from the one place being displayed everywhere and used by our sales team.”

Currently, customers can either order through eCommerce or sales members can place orders through the Pronto Sales App on behalf of customers while on the road.

“All of our product information is now available at the click of a button, whether it’s ingredients, product images, substitute products or pricing. We no longer need quotes anymore as customers can log in, view the products, availability and prices themselves,” said Mr Garofalo

With all the detailed data being pulled from Pronto Xi, Bruno can provide their customers transparency and are able to supply all their detailed produce information.

Mr Garofalo said “The layout of the site is a lot more modern than other solutions in the industry. The fact that the website is also very product centric and we could add so much detail about each item including the imagery. Many of the other platforms only provide basic product carts without the depth and detail of what is the product.”

Listing over 1000 products, Bruno Fine Foods are finding the ordering process easier with less errors by using the ‘bought before’ or ‘fast ordering’ feature.

“Now placing orders through the bought before feature not many mistakes are occurring because sales members are only adding to the cart rather than needing to search in Pronto Xi,” said Mr Garofalo.