Picture perfect: leading the digital space in photography
Founded in 1934, C.R. Kennedy (C.R.K) is Australia's largest independent importer and distributor of photographic, survey, medical and CCTV equipment. The business values long-term relationships and is the first and oldest international distributor of Pentax, which they began distributing in 1954. C.R.K is incredibly passionate about technology and is always aiming to be at the forefront of distribution and logistics. The company embraces the latest technology to provide their customers with nothing but the best selection of products and customer service, in addition to increasing the organisation’s overall efficiency.
“C.R.Kennedy was founded in 1934 and is still in operation as a family owned business. We have managed to stay in business and expand our operations now for 85 years by continually looking to work in partnership with suppliers who create leading products with technologically advanced features.” said David Schar, IT Manager at C.R Kennedy.
Back in 2014, C.R.K began working with Woven with the aim to create an ecommerce solution that aligns with their existing ERP system, Pronto Xi. Soon enough, both companies began collaborating widely, fostering a long-lasting relationship in which we challenge one another’s ability to constantly innovate. Initially, Woven’s challenge was to ensure that every solution created for C.R.K could be innovated down the track, in-line with their ambitious and ever-growing vision.
“Our focus is always to extend sales and distribution in to as many locations in Australia as we can. We represent many brands and have a very large product range. We needed to leverage the reach of the internet to make it easy for our customers to learn about our product range and purchase from us.” Continued Schar