Empowering fundraising and donation efforts

Pronto Woven assisted 'One in Five', to update their eCommerce site – specifically sharing digital technology expertise. The Pronto Woven team approached their partner, Shopify for assistance and collaborated with fundraising platform, 'Shout for good’ as a meeting of minds to complete the project.

Sheehan said “There were three things that we were looking for. Firstly, as mentioned was the ability to introduce new ways to fundraise and merchandise. The second objective was to own the management of the website and have more control over the content. The third objective was to take advantage of the external tools such as email marketing and trackability of ROI on effort by making the site more integrated with the software tools that we are utilising. These tools enable visibility over our spending to match it back and fuel our engagements with customers including thank you emails and keeping them informed of future efforts.”

Working within the Shopify platform the Pronto Woven team built and implemented the website store front and enabled all integrations with third party software applications connecting into the website. With their extensive ERP knowledge, Pronto Woven ensured the back-end ecommerce structure integrated into their ERP would be scalable for One in Five. The Shopify-based solution now enables 'One in Five' to sell merchandise on their website – opening a vital source of fundraising. The website created is intuitive so team members with limited digital skills can manage the site. This reduces the required management time and costs while streamlining their operations.

Sheehan stated “This project just shows the power of getting the website right because it is the anchor to the fundraising ecosystem and related tools. I realised that you could have the best Search Strategy in the world, but if the anchor is not functioning, it doesn't mean anything! Building the right foundation has been a demonstrative shift for our business. From an outcome perspective, being able to tailor the structure and coding of the website to include applications like ‘Shout for good’ as a payment portal that is charity specific for donations, as well as Square for merchandise was important to us.”

Utilising the 'Shout for good' platform, 'One in Five' can now benefit from peer-to-peer fundraising activity – increasing accessibility to anyone who would like to become involved. Every time someone shares a link to donate, awareness about the charity and its efforts grows.

Sheehan explained, "Being able to partner with an agency of the calibre of Pronto Woven, who's an expert at Shopify, has been an incredible opportunity for One in Five. We are now much better placed to accelerate our mission to change the face of mental health by making it easier to attract and engage supporters and donors. The new website is transformative for One in Five. With our new HOPE shop, we can promote our branded merchandise, create collaborations with our retail partners and accept regular donations. This will significantly improve our fundraising model helping us to change the lives of millions of people living with complex mental illness."