A platform which reflects the company’s values
When DC Thomson Consumer Products, parent company of Wild & Wolf and Australian-based company, Parragon Publishing, approached Woven, they were on a mission. The company wanted to become more customer-focused when adopting a customised e-commerce platform and pushing its digital capability across its brands.
DC Thomson is UK-based and publishes newspapers, magazines and books. In recent times, they’ve expanded into digital technology, retail and the television sector. In January 2017, the company purchased in-house wholesale gift provider, Wild & Wolf, which had previously been managed by an independent third-party distributor. It has since launched the Wild & Wolf brand into the Australian market.
Wild & Wolf: the brand
Wild & Wolf creates design-led gifts and lifestyle products including stationary, homewares, accessories, toys and games. The brand is heavily invested in everything they do, giving thought to every aspect of the business from the types of product they sell to the production and consumption of these products. They source responsibly, are mindful of reducing waste and help communities both locally and internationally.
Working with national retailers, department stores and independents, Wild & Wolf supplies its products to more than 6,000 companies in over 60 countries. It has offices in Melbourne as well as in the US, Hong Kong and Europe.