Video marketing has been gaining momentum in the online space for years and it’s fair to say in 2019 and beyond, videos are no longer negotiable for businesses reaching for the stars. We share some of our top video marketing tips.
While it’s common knowledge video marketing is super important and a great way to communicate even the most complex of messages, you need a Video Marketing Strategy to really reap the best benefits. With momentum growing, if you’re already experimenting with video marketing, that’s great. If you’re not, the time has come… unless you want to risk being left behind in the online space. Still need convincing? Check out these cold hard truths:
- YouTube is the world’s second largest search engine after Google
- YouTube is the second most popular social media platform
- Predictions indicate that over the next 5 years, Facebook will become 100% video
Sure, many digital agencies out there will tell you otherwise but video marketing doesn’t have to be an expensive exercise. With the rise of Smartphones, which have pretty decent camera/video functionality, anyone can film at anytime and from pretty much anywhere.
To get you started and/or help you to refine what you’re already doing, check out these video marketing tips. Spoiler alert: nothing you read here is terribly complicated!
Tip #1: Keep it short and sharp
If you don’t capture your audience within the first 5 to 10 seconds, chances are people are going to get clicking away from your video. The average person has been trained online to have a short attention span and most people disappear pretty quickly if your message isn’t short and to the point. Be clear to answer why someone should continue watching your video within the first 10 seconds and aim to spark their curiosity. Ask questions, use teasers and humour where appropriate… get creative in-line with your branding.
Tip #2: Remember, the best videos tell a story
Quality storytelling leads to people feeling something and caring about what you’re trying to sell them. Your video should tell a story: showcase your brand’s values and speak to your customers. Let them know how you can serve them and reward them with value. Video can be an incredibly emotive and powerful medium so don’t be afraid to tug at those heartstrings when necessary.
Tip #3: Don’t forget to include a clear call to action
What do you want your audience to do after watching your video? Like most marketing content, you need to include a clear call to action at the end of your video (or feel free to mix it up and experiment with its placement). You want your audience to walk away with a clear understanding of what steps to take next after you’ve drawn them into a compelling story and made them care.
Tip #4: Dedicate time and resource to SEO
Google now owns YouTube so naturally, the world’s most popular search engine has placed more weight towards how much video content impacts search engine ranking. So it’s crucial to spend time and resources on getting your SEO Strategy for your video marketing right. One of the quickest ways to give your ranking an instant boost is to host your videos on your own web domain. Another easy win is to focus and hone your video descriptions so that your content is accessible to people who are vision impaired and so that Google’s search spiders can ‘crawl’ and understand what your video content includes. Always add links back to your website, products and services wherever you can (within reason of course). If you can feed people the next step to take via a simple link without them having to look, you’re creating a seamless pathway for them.
Tip #5: Video and mobile are a match made in heaven
Consider this stat: 75% of all video plays are on mobile devices.
And here’s another incredible stat for you: to date, mobile video consumption has risen by 100% each year.
In a nutshell: the video and mobile pairing is equivalent to that of strawberries and cream (delicious!). So if your marketing videos are not mobile friendly, you have a problem.
Everything we’re reading and hearing indicates that video is going to become even more of a factor in the online space in the years to come. Regardless of whether you’ve experimented with a couple of videos already or haven’t even entertained the thought of putting together a Video Marketing Strategy yet, now is a good time to consider where video fits into your existing marketing mix.
If you’re after guidance in relation to your business’ Digital Marketing Strategy, contact us today.