Ensuring the best customers continue coming back on a repeat basis is incredibly important for any organisation. So how do you do it? The team here at Pronto can help you to gain a 360 degree view of your customer profiles through all of your sales channels. We are not just talking about automating data collection here either - we can seamlessly enable your business across various sectors to build your customer database, grow repeat business and increase customer spend through each touchpoint. 

One of the questions we are asked most often is: are we able to obtain seamless integration of our daily sales activities complete with customer management, inventory tracking and sales reports, all while linking these activities with my ecommerce solution?

Our answer always remains the same: yes because here at Woven we are Omni-channel focused. We understand that an excellent user experience online and offline are critical for the success of our customers’ businesses and our years of experience have cemented this.

Great user experience is what converts prospects into repeat customers, reducing the costs involved in the constant need to generate repeat business. When a customer engages with your business more than once, it means they are far more likely to buy from you again. In order to drive the prospect to convert to a customer, Woven integrates your website with our Pronto Xi CRM, allowing you to tap into customer profiles. When you review customer profiles, you are gaining valuable insights as to how you can make your customers feel valued, while ensuring they spend frequently via your website and do not even contemplate switching brands.

What we are describing here is the need to generate customer loyalty, which is where the gold really is in terms of customer experience. As the internet is an extremely fast-paced environment, brands are forced to constantly improve their digital marketing savviness and the most successful stay one-step ahead of the game. We have found with our customer’s that the rich Omni-channel data we provide with CRM integration, allows for the refinement of a customer’s overall experience via an Omni-channel strategy that is focused build and maintain customers in the long-term.

At Woven, some of the solutions we are currently able to provide include:

The ability to add new customers directly at the point of sale

This functionality saves customer profile information seamlessly during the checkout process. In turn, you are building your customer database rapidly in the Pronto Xi Customer Relationship Management system.

Create single customer profiles across all channels

Whenever someone makes a purchase, their details are automatically stored under their profile. You can then view their purchase history, attributes and account balances.

Efficiency

Our Customer Relationship Management (CRM) system stores all customer information in the one place, regardless of whether customers have shopped in-store, online or have dabbled with a little bit of both. Our system also makes it convenient for your customers to continue shopping with you as they can create and update their own profile to save their preferences. Alternatively, they can also have the freedom to make a purchase as a guest.

Integrate your point of sale customer to your ecommerce website

Once a customer profile is populated and stored in Pronto’s Xi Customer Relationship Management system, the same profile can then be created on your website. This gives the customer access to their profile information both in-store and online.

Attract new customers and increase revenue with coupons and gift cards

You need to make it as easy as possible for your customers to spread the word about you! Gift cards and coupons are popular birthday and holiday items. They are perfect for getting new customers in-store and online. Better yet, you can consider setting-up automated coupon and gift card incentives based on customer behaviour that is emailed out based on a predefined set of rules.

Build great customer relationships

Treat your most valuable customers to regular discounts or targeted promotions. We can identify your VIP customer group and apply special pricing, as well as send them coupons and gift cards.

Integrate your customer lists into your email marketing tool

Pronto can easily integrate your customer database to your preferred email marketing tool. This makes it easy for you to send customers newsletters and target your email marketing.

We know that great usability and a better overall customer experience, equate to better outcomes. Importantly, we understand how important it is to build trust, while arming you with the power to collect user data.

Ready to maximise the value of your customers’ experience and turn users into repeat customers? Contact the friendly team at Woven today.