Our Digital team fields these type of questions more often than you may think:

Is it really that important to have a complete Digital Strategy? Isn’t having a website enough?

Of course, having a website that provides your customers with a fantastic user experience is important. But in the digital space where consumers are constantly growing savvier and more time poor, the reality is, it’s not enough. To maximise your bottom line, you really need to have a complete Digital Strategy that incorporates a Search Engine Optimisation (SEO) plan, back-linking campaigns, EDM campaigns, well thought out web snippets to maximise click through rates and so on.

We have extensive experience working with clients who have a complete Digital Strategy and others who mistakenly believe their website will generate the kind of profit they’re after simply by being online. We’ve got years’ worth of experience as to which approach produces the best results. There’s no doubt that having a sleek website with quality ecommerce infrastructure is important but without an ongoing Digital Strategy that attracts people to the site, it’s always going to be an uphill struggle. You can have the best website in the world but if people don’t know about it and its not attracting enough hits, your website alone just isn’t going to translate to dollars in your pocket.

At Woven, we understand how important it is to engage with our clients so that we can better understand their needs and help them to understand their current online situation. We’re also very hands on in terms of helping brands to engage with their customers so that they see an immediate boost in the number of people going to their site, spending more time on their site and most importantly, making purchases on a regular basis.

Our team loves getting involved in those small, finer details that really do make all the difference in the long-term. One great example that is often overlooked in the online world but is very important, is the proper use of quality meta descriptions. As you engage in various strategies to improve your search and Google rankings (in other words, which results page your website appears on when someone completes a Google search), is ensuring quality meta descriptions are incorporated into all of your web pages.

In the example we use above, it’s easy to see how important good meta descriptions are. Whenever someone searches via Google, the meta descriptions are ultimately what’s going to entice them to click on your site. By giving people a short, sharp and accurate synopsis of what a relevant page is about, they’re able to easily see whether it’s of interest to them and if they want to go ahead and click through to the page to read more.

Quality meta descriptions ensures that the information included below the main web page title (“Pronto Woven: Digital Commerce - e-commerce platform solutions” in this instance), clearly communicates what is likely to entice a potential customer to click through to your site. This is the message you want them to hear and realistically, you only have a few seconds to capture their interest. Getting people to your site is one thing, keeping them there is another story for us to explore in another blog.

It’s important to note that Google is no longer using web snippets from what we call the Open Directory Project or DMOZ (you can read more about this here). What this means is that it’s more important than ever before to ensure that your site’s meta descriptions are written professionally and kept up-to-date on both desktop and mobile pages.

Think of how much money your company has invested in constructing and maintaining a quality website. Now ask yourself this question and answer it honestly: do people know your site exists? Trust us, you won’t look back when you choose to invest in a complete Digital Strategy.

Our strategies are devised by a team with an extensive amount of experience in the digital space. We don’t rely on guesswork - we know what works and what doesn’t.

Ready to kickstart your unique Digital Strategy? Contact Pronto Woven today and let’s get started!