A big part of our role in providing digital marketing services, is educating our clients about those small tweaks that can make all the difference. If you work in the digital marketing space, you’re likely to have come across the term SSL (known as Secure Sockets Layer). So what is SSL?
SSL is used to secure data transfers whenever a website visitor enters their credit card details or other sensitive data (think log-ins, financial information or any other personal details). When it comes to an ecommerce website, having an SSL is imperative to ensure you’re protecting your customers as best you can.
Our digital marketing services work sees us dealing with SSL certificates on a daily basis. To provide our Woven customers with the best possible value for money and service, we’ve partnered with DigiCert, a renowned SSL provider that serves over 115,000 customers across more than 180 countries. This partnership allows us to provide you with better SSL support and services.
We purchase and install a new SSL certificate on your behalf using DigiCert, allowing you to benefit from strong SSL encryption. Each DigiCert SSL package includes:
- 2-year extended validation (EV) for SSL certificates
- DigiCert SHA2
- An updated version of TLS
There are many benefits to having an SSL certificate. You can tell whether a website has a certificate installed immediately by looking at their URL. If you see “https” instead of “http,” you know you’re on a secure website that has SSL installed.
An SSL certificate comes at a small cost to you and in-turn:
- Encrypts sensitive information
- Provides authentication
- Increases your customer’s trust and provides them with peace of mind while shopping on your site
It’s important to note that an SSL certificate is required for Payment Card Industry Data Security Standard (PCI DSS) compliance. Additionally, Google rewards sites using ‘https’ encryption with a boost in search results. These search engine ranking benefits assist with Search Engine Optimisation (SEO).
Recently, Google went as far as announcing that installing an SSL certificate is actually the easiest thing website owners can do to quickly boost SEO ranking. They have also encouraged all websites to secure visitor information - in other words, regardless of whether your website collects personal information or not, Google will reward your site for having an SSL certificate installed by boosting your search engine ranking.
Anyone who’s had any exposure to SEO, understands that building backlinks and testing on-page content to boost SEO, takes time. Getting an SSL certificate is fast, easy and the SEO results are immediate.
At the end of the day, internet users trust secured sites far more. Thanks to our partnership with DigiCert, we can support your SSL needs. Woven will do all the hard work for you - all you need to do is select your SSL certificate option, organise payment and we’ll go ahead and do the rest.
Contact us today to discuss your SSL and digital marketing services needs.
