Afterpay is a digital service that makes it possible to buy a product/service now and pay it off in four instalments later. This game-changer is a win-win for consumers who get their product right away and businesses who are paid instantly.

Heading into Christmas and the New Year period, gift shopping is heating up and businesses are moving into one of their most profitable times of the year. It’s at these critical moments that the most successful businesses are always evolving with consumer trends and looking for new avenues to increase sales and maximise their profits.

Enter Afterpay: this buy-now, pay-later service is on everyone’s lips at the moment and for good reason. It’s a brilliant and easy addition to any e-commerce website. Explained simply, this digital service offers convenient instalment plans for your customer with zero risk to you as a merchant. Afterpay assumes all end-customer non-payment risks for every single transaction processed via your website.

We know…

This solution is as simple as it gets, for both you and your customers!

Identifying the benefits Afterpay offers Woven customers, we’ve ensured that our Avenue ecommerce platform comes complete with ready to go, built-in integration with Afterpay. We take care of the integration for you so that all you have to worry about is boosting your sales.

As for your customers, Afterpay makes the online shopping experience a breeze. All they need to do is select Afterpay at the checkout, create an account using their existing debit or credit card and wait a few seconds for instant approval. The whole process from start to finish takes minutes.

Once upon a time, the options available to businesses to allow customers without funds immediately on-hand to make purchases, was limited (and that’s being generous). We’re talking short-term and unsecured loans… it wasn’t pretty! Not to mention, the process typically required businesses getting customer credit history checks, the administration of loans, managing account receivable, risk management and so on. Worst of all, this long-winded process was likely to cost businesses more money by the time they secured the relevant legals and financial licenses.

Thankfully, the times have changed. With Afterpay, complicated processes or lengthy wait times are no longer a factor and you’re guaranteed upfront payment. Best of all, this new payment method is already proving to boost average order values, total store sales and increase conversion rates. Here’s what the merchants using Afterpay’s service are saying:

“We were excited to offer Afterpay to our customers as an additional payment option and it has proved very popular. We continue to see consistent month on month growth of its use and those transactions which are processed through Afterpay outperform the average transition across all of our key metrics.” - Dane, Australia Marketing Manager for SurfStitch

“Since our launch of Afterpay we have seen an amazing uptake with over 16 per cent of total e-commerce sales attributed to the payment method. What’s most compelling is the increase in our average online order value. After pay transactions are over 20 per cent higher than our overall online average transactions.” - Shane Lenton, CIO of Cue

Wrapping up

Afterpay isn’t just the latest fad - it’s here to stay and with Avenue, you know you’ll be able to tap into the power of Afterpay to maximise your business results. Before we go, it’s worth noting that the only businesses who won’t be able to benefit from Afterpay are those selling restricted items such as weapons, spirits, adult content and so on.

Ready to enable your customers to shop now and pay later in four easy instalments? Contact our Woven team today.