The Avenue site comes with many benefits, one of the biggest being its link to Pronto, which allows you to better utilise business resource in your support functions away from data entry to customer relationship management.

Regardless of your industry, your customer service department is the face and backbone of your company. Your team are interacting with your customers on a regular basis and they are the key to your ongoing success in many ways. Having been in the digital marketing space for so many years, we have seen how your staff’s relationship with customer operational elements (inventory, inward goods, procurement etc.), can often make all the difference between retaining an account or losing it. When you are reliably displaying the desired operational elements and displaying ease of management, almost any customer will fight to keep you as a key supplier.

That all said, here is the one question we are always left with: why don’t businesses actively look to invest more in their order entry and order management process?

The automation of this process is ideal because it ensures that order processing is both fluid and instant. Additionally, there is a reduced chance of human error such as pricing issues and so on. Best of all, taking the manual side out of these areas frees your staff up to grow and evolve in more sales based tasks, helping to grow the business further.

In most cases, your biggest customers are likely to have Enterprise Resource Planning (ERP) systems of their own and often, these will not be in alignment with any Pronto software. This is where the development of Electronic Data Interchange (EDI) is so crucial in reducing the workload involved in the data entry process. EDI relates to the process in which data is exchanged between a client and a supplier (for example, the exchange of purchase order information). This can be a costly exercise that many businesses do not want to invest in or at the very least, be tied to one supplier. Many businesses that have their own ERP systems will often have a function to ensure that data is extracted in a .csv format - this can contain your internal product code, the quantity required and the unit of measure at play.

So without EDI, can you make use of the Avenue fast order function? Yes - we can develop the ability to load files directly to the Avenue fast order screen and into the customer’s cart. This automates your order entry process and creates a better overall order efficiency operation. The ability to do so will be available to many B2B customers and as a bonus sell point to improved efficiency, will generally integrate with your business to assist.

The Woven team are specialists in ecommerce integration and we have the expertise to grow the reach of your complex business in the online space. We understand that each business has its unique needs and are committed to working with you to ensure your digital marketing strategy is contributing towards your larger, long-term business goals.

Contact Woven to discuss how ecommerce EDI can assist your business in growing your bottom line.