Digital Strategy - it’s a term we hear often in the digital space but what does it involve and why is it important? An effective Digital Strategy involves identifying, planning and deploying digital opportunities in order to improve an organisation’s competitive edge.

Although a broad concept, Digital Strategy may be focused on various components of the business and should factor in the organisation’s overall goals. This strategy may involve:

  • Increasing market share or customer base
  • Improving workflow and communication with various suppliers
  • Developing marketing strategies around email and social media
  • Enhancing digital assets

In the digital space, the above areas are crucial to long-term success and ongoing business growth. When liaising with experts in their relevant field, you’ll quickly see the benefits that focusing on the above areas in the right manner can produce, without maxing out your marketing budget in most cases.

For example, many companies don’t have much of a strategy behind their social media channels besides posting each day. When you put together a proper plan and track the data you’ve got on-hand, you’ll quickly be able to increase your consistency across each channel, become more relatable to customers leading to higher engagement levels and think more critically about your all-important messaging.

A Digital Roadmap is an essential part of any overall Digital Strategy as it establishes the business’ future vision and plots out the path that will take the organisation to where it wants to be.

So how do you develop an effective Digital Roadmap that takes into account everything it needs to, while also tying into your organisation’s overall business goals? It’s definitely a collaborative process that involves teams from all parts of your business - this sees everyone within the company coming together to identify current challenges, while brainstorming and exposing future opportunities. During this stage, it’s also crucial to obtain feedback from external stakeholders so that you can understand the challenges they’re facing too.

Devising a Digital Strategy is an investment into the long-term success of your business. Failing to do so has the potential to make any company vulnerable to losing traction and business due to:

  • A lack of online value proposition for customers
  • Existing or new and more innovative competitors gaining market share
  • A diminished competitive edge as a result of poor efficiencies

In our view, the above areas need to be highlighted as they form the top 3 ways we’ve seen businesses suffer as a result of not having a Digital Strategy. Woven can help businesses of all sizes in the development of an effective Digital Strategy in numerous ways. We can:

  • Provide workshop sessions to educate you and your team
  • Assist you in identifying digital opportunities
  • Highlight integration points between Enterprise Resource Planning (ERP), your e-commerce platform and Customer Relationship Management (CRM)
  • Provide insights across a range of industries and apply our experience to your unique business situation
  • Both develop and deploy digital solutions

Any business owner or leader understands that it takes planning to succeed in business. Now, more than ever, planning for success is crucial in an ever-changing world where companies need to be more agile and flexible than ever before in order to compete and thrive.

If you’d like to learn more about how Woven can help with your Digital Strategy and Digital Roadmap, contact us today to discuss your specific needs.