Keeping in mind the growth of online sales in recent years, it’s important for businesses to have online channels that maximise their sales figures. Businesses who have never explored and don’t have an ecommerce website, are failing to reach a huge chunk of their target market and therefore, passing on potential revenue growth.
As fantastic as ecommerce websites are and as profitable as they can be, it’s important for all ecommerce channels to be integrated with an Enterprise Resource Planning (ERP) system in order to tap into a business’ full growth potential. Linking all online sales channels to an ERP improves efficiency in relation to the routine operations performed within the business.
Our team has put together a list of ways as to how an ERP improves efficiency:
- Integration eliminates the need to manually enter online sales data into the ERP system.
- Any changes in stock items (for example, changes in product descriptions or pricing, availability and so on) are automatically updated.
- As ERP integration ensures that all stock levels displayed are accurate across your ecommerce website, this reduces the chances of selling out of any items without your system reflecting this has occurred. This increases customer satisfaction rates and decreases the chances of that dreaded customer complaint or less than favourable online reviews.
- Given everything is automated in an integrated ecommerce and ERP system, the chance of human error is dramatically reduced. Again, this contributes to an overall more positive experience for customers using the site.
- eCommerce and ERP integration, empowers your customers to track their online order and see in real time, when its status changes. The real-time updates can be tracked either online and/or via automatically generated emails. This enhances your customer service based on your customer’s preferences and needs.
- Productivity levels are increased as your staff don’t need to spend copious amounts of time updating your ecommerce site. Their energies can be put to better use elsewhere.
- Any ecommerce solution integrated with an ERP system has the ability to synchronise online payments made by customers. This presents you with an opportunity to enhance the user experience for any B2B customers.
- When linking the back office ERP system with the web store, businesses can use the customer purchase history from the ERP system. This allows businesses to employ up-sell and cross-sell techniques to intelligently increase their online sales and further personalise a customer’s experience.
Woven offers complete end-to-end ecommerce solutions that can be integrated into different ERP systems. The solutions we currently offer are:
- Avenue (complete eCommerce solution)
- Avenue APIs to facilitate integration with various CMSs such as Magneto and Shopify
- Mobile sales and CRM builds
- Mobile service
Each of these solutions can be integrated into existing Pronto Xi ERP software.
Contact us about connecting your existing ecommerce channels to ERP software or for any other digital solutions you’re interested in.
