Wondering what the best way to approach your digital marketing is in 2017? At this time of the year, we find that business owners are seeking out the perfect digital agency to assist them with their marketing needs for the year.

Any digital agency you engage in discussions with, should have this message for you: you need to take a holistic approach to your digital marketing strategy. Why?

Whether you’re based here in Melbourne or overseas, the rules that apply to digital marketing remain the same: a successful strategy that produces results incorporates several facets including Search Engine Optimisation (SEO), Pay Per Click (PPC), quality content writing, social media marketing, affiliate marketing as well as email marketing.

Another important fact to keep in mind is that digital marketing is an ongoing effort that each company should be customising to its target market. You can’t expect to stop and start pouring resources into your digital marketing campaigns and see results. You also shouldn’t expect to see results overnight - a quality digital strategy will generate results but it takes time. As mentioned, you need to ensure you’re reaching out to your target market using the right channels. For instance, if your product is aimed at teenagers, you wouldn’t be focusing your attention on LinkedIn (which is a network for professionals).

A real advantage in engaging in digital marketing is that it’s completely measurable. You need to be using the tools you have on-hand to track performance and assess whether your messaging and efforts are gaining traction with your target market. Use Google Analytics and email marketing reports to better understand your market and shape your digital strategy moving forward. Pay particular attention to what pages they are dropping off at - do whatever you can to assess why this may be occurring. Also look into what type of content is attracting the most clicks and shares. Each little piece of the puzzle acts as a clue!

Over the years, we’ve encountered clients who’ve approached us after being rather dissatisfied with their digital agency. Know that digital marketing is about more than paid services and content. A good strategy incorporates good User Experience (UX) design - this is another way of saying that your website is designed and behaves in a logical manner so that it provides a positive journey for your target market and makes sense.

Unfortunately, keyword stuffing has gained a bit of traction in recent times because people mistakenly think it helps their rankings. This is not the case. All website content should be relevant and avoid keyword stuffing at all times. You need to approach your blogs as a value piece - your aim should always be to inform and enrich your users by providing quality content people will want to share with others.

In our experience, a collaborative approach to Search Engine Marketing (SEM) is definitely the way to go. It’s also really important to keep in mind that every business is unique, which means that while some things will work for certain companies and industries, other strategies will work for others in a different space.

If you’re looking for a digital agency who is passionate about working alongside you to ensure your digital marketing contributes to your longer term business goals, get in touch. We are based in Melbourne but we work with clients all around the world. In the first instance, we’ll organise a discovery session to establish your target market and key areas of interest. From there, we’ll put together a Recommendation Report that includes a customised strategy specifically for your business. We use holistic Search Engine Marketing (SEM) strategies to generate results - your target market are not just numbers.

Contact Woven today to discuss a customised SEO strategy that is right for your business.