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Integrations to increase brand awareness and revenue

Avenue is a fully integrated ecommerce solution which has been built by our team of experts who understand all of the complexities and nuances that come with running successful ecommerce businesses. Our end-to-end solution positions your business as a market leader by arming you with the flexibility to cater for your business’ unique and specialised needs.

For any web application to deliver the optimum ROI for your business, it needs to integrate with existing or proprietary systems. An Application Programming Interface (API) allows for information to be transferred between two separate systems that may technologically be very different.

Our developers have extensive experience working with various systems and developing applications that can push and pull data. This allows us to integrate any necessary API into your technology stack or write a new API so your solutions can integrate and share data with ease.

With Avenue, a number of integrations are viable and our team makes these integrations to your existing site as easy and cost-effective as possible. We’ve listed some of the most popular integrations available below.

Amazon connector

Launching in Australia in late 2017, Amazon Marketplace has the potential to become a real game-changer for any online business. Since the ‘90s, Amazon has led the way in terms of ecommerce and customer experience and now, any retailer who can ship their products in a box, has the ability to work alongside Amazon to generate more revenue.

Our Amazon Marketplace connector, available to Pronto customers, allows our clients to export their product data from Pronto Xi into Amazon and manages your Amazon orders seamlessly into Pronto Xi. Setting up a store and getting listed in the right categories in Amazon can be tricky so our team of experts are on-hand to assist you through the process.

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MailChimp connector

Avenue’s MailChimp integration allows you to connect your online store and your Pronto Xi to a new or existing MailChimp account. This makes email marketing easier than ever, while providing you with the tools you need to drive effective email marketing campaigns and trigger emails based on user behaviour. Its key features include:

  • Ensuring your email marketing data is in sync, linking subscribers from your Pronto Point of Sale (POS), your CRM and Avenue
  • The ability to link Pronto CRM campaigns to a targeted list
  • Enhanced email marketing options such as emailing product recommendations based on purchase history, providing customers with personalised recommendations based on purchasing patterns and developing an abandoned cart automated email workflow strategy
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